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Glossary of Terms: Q and R
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QuarkXPress
A document layout and design application available from Quark, Inc.
QuarkXPress is often used to develop ad slicks, brochures, textbooks, and
the like. If you send your materials to your Fulfillment as Quark files, an
additional conversion fee will be charged on a case-by-case basis.
Radio Button
A Response Form field that allows the user to "check" a button to signify a
selection. Radio Buttons act like the AM Radio Buttons of old; one button
may be selected at a time. Commonly used for yes/no questions, or questions
where only one answer is appropriate. Every group of 2 Radio Buttons counts
as one field in the total number of fields allowed.
Re-Touch
The act of editing specific portions of an image. Removing backgrounds and
re-creating portions of an image are examples of Re-Touching an image.
We will Re-Touch any image you specify for an additional hourly rate.
Referrer
Referrer indicates where your visitors are coming from before they visit
your Web site. If a person clicks on a link to your site from a Search
Engine, the Search Engine is the Referrer.
Render
In image manipulation and creation, rendering is the act of combining
several elements into one. For example, to make a picture with a Sale!
notice on it, one would render the Sale! object onto the base picture,
creating one image consisting of both elements. The resulting image is
called a rendering.
Required Field
A Response Form field that requires the user to enter data in order for the
Response Form to send the information on. If someone does not fill in the
required information, the Form will notify them that they must complete the
entry in order to continue.
Resolution
The detail in which an image is displayed, usually measured in dpi (dots
per inch). Low Resolution images are less defined than high Resolution
images. Television screens are very low Resolution, computer Monitors are
usually low resolution and printed materials (ad slicks) are high
Resolution. Most computer Monitors allow for a 72dpi resolution. Printed
materials can allow for up to a 3000dpi Resolution.
Response Form
An online form which your users can fill out to request specific
information. Your Response Form will need an e-mail address to serve as the
recipient of any data that comes from it. Please indicate this on the Web
Site Worksheet. Each Response Form may have its own, or separate
recipients. A Maximum of 25 Fields are included with your Response Forms;
additional Fields may be purchased for a fee.
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